Publications & Research

Now housing developers must change their approach to marketing and selling in order to expect good results.NeighborWorks America's Stable Communities Initiative created this guide to:

1. Assist you in developing a marketing and sales plan for your homes
2. Help you train and manage your development and sales team
3. Share templates, examples and resources to aid quick implementation of your plan

Neil Mayer and Associates, together with Experian, conducted a study on the effectiveness of NeighborWorks pre-purchase homeownership counseling and education. Using information from about 75,000 loans originated between October 2007 and September 2009, analyzed the impact of pre-purchase counseling and education, provided by NeighborWorks' network, on the performance of counseled borrowers' mortgages. Overall, the study found clients receiving pre-purchase counseling and education from NeighborWorks organizations are one-third less likely to become 90+ days delinquent over the two years after receiving their loan than are borrowers who do not receive pre-purchase counseling from NeighborWorks organizations.