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Course Details

ML163 Branding Beyond the Logo: Increasing the Visibility and Value of Your Organization

Your organization has a brand identity. However, you need to know: are you in control of that identity, does it communicate what you intend to your customers and investors/funders, and is it motivating to them? During this two-day course, participants will develop further skills in how to engage their staff and board in managing or changing their brand identity, ensure communication efforts are culturally appropriate and motivating for their target audiences, research their branding to confirm its effectiveness or to identify more effective branding elements, and review their current materials for possible improvement. Interactive exercises will provide opportunities to put new skills into immediate practice and to learn from each other. This course is designed for executive directors, and communication, marketing, and branding staff as well as board members. It is designed to give you basic skills for developing and maintaining an effective brand identity, whether doing this in-house or working with a consultant.

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Course Length: 2 Days

Tuition: $540

Course counts toward a professional certificate (PCP): No