These days, an organization’s website, email, social media, SMS, and other digital tools may be the only places people visit to learn more, sign up, watch videos, take action, donate, etc. If that’s all someone ever sees or reads about your organization, does the experience leave them with the right impression and lead them to do more? In this practical session, you’ll have the opportunity to rethink your approach to branding-seeing it as an ongoing practice of aligning around your organization’s identity and voice internally, then using it to create experiences that shape perceptions and behaviors that advance your mission and spark collective change.
The webinar training will last 90-minutes and include resource materials, check-and-reflect activities, interactive polling, and participant Q&A with the faculty. A quiz will open at the conclusion of the session which must be passed in order to obtain a certificate and credit toward continuing education hours. Participants can access the training site upon registration and begin looking at the available resources prior to the live online training session. Participants will complete the quiz and print their certificate immediately after the live session.