Your nonprofit organization and programs each have a position in the marketplace--whether or not that position is intentional on the part of the organization's leaders--and this position can have a profound impact on your success. In this course, you will learn new ways of thinking about "positioning" and the application of these concepts to organizational planning, management and marketing approaches. You will leave the class better prepared and more proactive in defining your organization's or program's most advantageous position.
During this highly participatory one-day course, you will assess your current position and explore tangible, practical tools to use in repositioning. You will learn about better understanding customer views, assessing the impact of big-picture environmental trends and assessing internal capacity as it relates to positioning, and you will spend time crafting a powerful, succinct written statement of your program's or organization's unique position.