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Neighborhood marketing: Is the time right for an ‘inside’ or ‘outside’ game?
This is the second post in a three-part series exploring neighborhood marketing as a strategy for helping communities brand and generate attention for their unique strengths. 
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Neighborhood marketing: ‘spin’ or substance?
"Your brand is what people say about you when you are not around"
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Want to be like StoryCorps? Here's expert advice
Want to record your own StoryCorps-style interviews? Read these expert tips for collecting high-impact oral narratives.
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Using oral histories to bring a city alive
So many young people want to escape their hometowns. Learn how one organization used oral histories and "listening posts" to build community spirit.
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Have a story to tell? Try focusing on the ‘naked voice’
Video is all the rage for storytelling these days. But too many people overlook the power of oral narratives. Learn why you shouldn't ignore audio.
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Singing your story: Try this to connect with your audience
It's every nonprofit's Holy Grail: to communicate the "essence" of what makes your organization stand out in a way that will get your audience to stop what they are doing and pay attention. In other words, it's a pretty tall order.
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Eddie’s story: Foreclosure ends one chapter, starts another
Hines and his wife bought a house in Pittsburgh in 2000. It was their first, and he admits now that they did it 'blindly' - without the expert counseling provided by organizations like NeighborWorks of Western Pennsylvania, which stepped in later to help, in much less happy circumstances.
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Preserving ‘home’ after break-up and illness: Angela’s and Winnie’s stories
Below are the stories of two women who sought help from a professional participating in NeighborWorks’ National Foreclosure Mitigation Counseling (NFMC) program – with two different outcomes, but the same fighting spirit. The five stories told in this series offer a flavor of both the trauma that foreclosure inflicts on families, and the ability of the human spirit – aided by the practical support of a trusted advisor – to bounce back.
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‘Fixer-upper’ to foreclosure: Walter and Dorothy’s story
When she and her husband first set eyes on their soon-to-be home on Oct. 25, 1995, “the house looked like a nightmare from hell,” says Dorothy James. With the house in Roxbury, MA, damaged by fire, the original owner no longer wanted to invest money or time in the structure.  However, with her flair for interior decorating, she saw a labor of love, and Dorothy and Walter James made it their own.
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Life after foreclosure: re-discovering the meaning of ‘home’
We all know the story in numbers. A total of 4.9 million homes were foreclosed in the wake of the Great Recession and even today, close to 1.9 million mortgages are in serious delinquency. In February alone, 43,000 families lost their homes – albeit down 15 percent from the same month the year before. Then there are the more than a million other families who barely saved their homes, but typically after months of emotional turmoil. What the media don’t report, however, is how these families are coping a year or more later. Are they in better financial shape today? What lasting effects did their crisis have? What lessons learned would they share with others?
Displaying results 91-100 (of 132)
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